Services
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I develop the thinking behind the creative, helping define what you’re trying to accomplish, who you’re trying to reach, and how to bring it to life. From creative direction and brand positioning to marketing, campaign, launch, content, and audience strategy, I create a clear roadmap that connects the big idea to an actionable plan.
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I create content that captures attention, tells a story, and gives your marketing something worth looking at. From photography, video, Reels, and behind-the-scenes coverage to social content, campaign assets, graphics, copywriting, editing, and post-production, I develop creative that feels intentional, on-brand, and built for where it will live.
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I turn creative into marketing by connecting the right content, messaging, platforms, and audiences. This can include social media, email, digital campaigns, promotions, paid media, SEO, lead generation, partnerships, launches, customer journeys, and analytics—all working together to build awareness, create connection, and drive action.
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I keep the moving pieces behind your marketing organized and moving forward, from websites, social accounts, email platforms, and content calendars to creative projects, launches, production, vendors, memberships, booking platforms, and digital systems. Whether managing one piece or overseeing the larger marketing ecosystem, I help make sure the strategy actually gets executed.
Service Breakdown
Strategy
Let’s figure out what you’re doing and why!
The thinking behind the work. Whether you're building something from scratch, repositioning an existing brand, or just need a clearer direction, strategy creates the roadmap for everything that comes next.
Creative Direction Defining the overall vision, look, feel, messaging and direction of a brand, campaign, shoot or launch. Marketing Strategy Building a plan around your goals, audience, platforms and opportunities — including what to prioritize, where to show up and how everything works together. Brand Positioning Clarifying who you are, what you offer, who you're speaking to and what makes your business different. Campaign Strategy Developing the concept, messaging, channels, content needs and rollout behind promotions, launches and campaigns. Content Strategy Determining what to create, where it should live and how your content can support larger business and marketing goals. Audience Strategy Understanding who you're trying to reach and shaping your messaging, content and marketing around how they actually engage. Launch Strategy Planning the timeline, messaging, content, platforms and promotional touchpoints around a new offer, product, service or event. Creative + Marketing Consulting A second set of eyes when you need ideas, direction, problem-solving or an experienced perspective without ongoing management.
Content
Let’s get creative!
From polished campaign assets to in-the-moment social content, I create visuals and copy designed to actually be used across your marketing.
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Photography
Brand, lifestyle, product, event, behind-the-scenes, campaign and social photography.
Video
Short-form video, promotional content, interviews, BTS, brand storytelling and digital campaign assets.
Reels + Short-Form Content
Concepting, filming and editing vertical content for Instagram, TikTok, Shorts and other social platforms.
Social Content
Creating platform-ready photo, video, graphics and copy built around your brand and content strategy.
Creative Campaign Assets
Developing the visual pieces needed to bring a campaign or launch to life across digital channels.
Graphic Content
Social graphics, promotional assets, digital collateral and branded marketing materials.
Copywriting
Website copy, social captions, emails, campaign messaging, promotional copy and other brand communications.
Editing + Post-Production
Photo editing, video editing, color correction, resizing, formatting and turning raw content into finished assets.
Marketing
Let’s get this in front of the right people!
This is where strategy and content turn into visibility. I help brands distribute, promote and optimize their work across the channels that make sense for their business.
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Social Media Marketing
Planning and executing an ongoing social presence across relevant platforms.
Email Marketing
Campaign planning, newsletters, promotional emails, automated journeys and ongoing audience communication.
Digital Campaigns
Coordinating messaging, creative and distribution across multiple digital channels for promotions, launches and initiatives.
Promotions + Launches
Marketing offers, events, services, products and launches from initial announcement through final push.
Paid Advertising
Supporting paid social and digital campaigns through strategy, creative development, messaging and campaign coordination.
SEO + Website Marketing
Optimizing website content, landing pages and messaging to improve visibility, searchability and conversion.
Lead Generation
Creating campaigns, content and digital touchpoints designed to attract potential customers and move them toward taking action.
Partnerships + Collaborations
Identifying and coordinating brand partnerships, creators, vendors, cross-promotions and other opportunities to expand reach.
Customer Journeys
Looking beyond a single post or campaign to create a more intentional path from discovering your brand to becoming a customer and coming back for more!
Management
Let’s keep this boat sailing!
For businesses that don't just need ideas, they need someone to make sure everything actually happens. I manage the people, platforms, timelines and moving pieces behind your marketing.
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Project Management
Taking projects from idea to completion while managing timelines, deliverables, approvals and all the pieces in between.
Marketing Management
Overseeing ongoing marketing efforts so campaigns, content, email, social and promotions stay aligned and on schedule.
Content Management
Managing content calendars, assets, approvals, scheduling and publishing across platforms.
Website Management
Managing updates, landing pages, promotions, content changes and ongoing website needs.
Social Account Management
Keeping social channels organized, active and aligned with the larger marketing strategy.
Email Platform Management
Managing email platforms, lists, campaigns, templates, scheduling and ongoing communications.
Launch Management
Coordinating the moving pieces behind launches — timelines, creative, platforms, vendors, content and execution.
Platform + Digital Systems Management
Setting up and managing the digital tools behind a business, including booking platforms, memberships, courses, email systems and marketing technology.
Vendor + Creative Coordination
Managing photographers, designers, developers, printers, creators and other outside partners involved in a project.
Ongoing Marketing Operations
Stepping into the day-to-day to make sure marketing doesn't fall through the cracks.